by Assumpta Nzilani Ndungu
Business can be defined as,activity where individuals or groups produce, buy, sell, or exchange goods and services to satisfy human needs and earn profits.
For business to take place there some elements that must be present ie,Product or Service,Resources,Customers, Value Exchange,profit and uncertainty
For business to long last some things should be considered,1. Solve Real Problems
“People don’t buy products — they buy solutions to their problems.”
The most successful businesses focus on meeting real needs.
. Adapt or Die
“Change is the only constant in business.”
Markets, technology, laws, and tastes change — and so must you.
Businesses that last evolve with time: think of how Apple, Toyota, or Coca-Cola adjusted over decades.
Customers Are the True Boss
“If you don’t take care of your customer, someone else will.”
Business begins and ends with the customer
Value Always Wins
“A business survives as long as it creates more value than it consumes.”
Deliver more value than what you charge.
Long-term success comes when customers feel they get more than they paid for.

