By Many hardworking Kenyans are running small businesses to put food on the table — from selling eggs and airtime to washing clothes, doing deliveries, or making chapati by the roadside. These side hustles matter. They are the foundation of our economy. But if your income is stuck at the same level month after month, it’s time to check: are you making one of these 3 common mistakes?
1. You Treat It Like a Hobby, Not a Business
You open your kiosk at 10 a.m. because you slept late. You mix your business money with home money. You don’t keep track of how much you make or spend.
Why it matters:
If you don’t treat your hustle seriously, no one else will. A business needs structure. Even if you make Ksh 200 a day, treat it like a real enterprise.
Tip:
- Record all income and expenses daily. Use a notebook or free apps like Money Manager.
- Pay yourself a salary — even if it’s small.
- Have separate mobile money or bank accounts for business and personal use.
2. You Fear Taking Calculated Risks
You want to grow, but you’re afraid of buying stock in bulk or investing in a better machine. You play it too safe — and stay stuck.
Why it matters:
Growth requires investment. Smart risk-taking (not gambling) is what separates struggling businesses from thriving ones.
Tip:
- Start small but plan big. For example, if you wash clothes, can you save to buy a second-hand washing machine?
- Join a chama or savings group to pool money for bigger purchases.
- Look out for low-interest loan opportunities from SACCOs or government youth/women funds.
3. You Don’t Understand Your Customers Well Enough
You offer what you think people want — not what they actually want. You don’t ask for feedback or observe what sells.
Why it matters:
Successful businesspeople understand their market. They adjust quickly based on trends, seasons, or customer feedback.
Tip:
- Talk to your customers. Ask: “What else would you like me to stock or offer?”
- Watch what sells fastest and what remains on the shelf.
- Adjust your hours, prices, or services to fit your community’s needs.
Final Word: Small Steps = Big Growth
You don’t need millions to grow your hustle. You need consistency, clarity, and courage. Keep learning, track your progress, and don’t give up. Even if you’re earning Ksh 300 a day, small daily improvements can change your life over time.
